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SMM is a promising way to increase brand loyalty with the help of forums and social networks. It appeared on the market in the noughties and managed to prove its high efficiency.


- Creation of communities and groups based on different resources and their promotion

- Filling with useful and selling content

- Conducting discussions, commenting, thematic discussions organizing

- Viral Marketing

- Creating a company positive image in the communities


- There is no dependence on search engine algorithms, which change regularly and require constant optimization

- Ability to capture the field-specific audience, which increases the effectiveness of the advertising company

- Reducing the end user stress due to the fact that SMM advertising is predominantly direct

- Long-term work effect with minimal costs