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Mystery shopping is a research method that is used both as part of a marketing research aimed at assessing customer experience gained by the client in the process of purchasing a product or service, and with the purpose organization, for example, to evaluate the level of company employees compliance with customer service standards.

Mystery Shopping research can be used to assess the training of personnel, to motivate staff; as a part of programs to increase brand or product loyalty; to assess the use of POS-materials and promotional materials; to analyze competitors’ work; to stimulate sales; to assess the quality of request processing from a website or telephone operators.

Mystery Shopping candidates undergo training and detailed instruction, which allows you objectively and to the maximum extent to check the specified parameters.