Merchandising is a complex of activities in a salesroom, which aim is to promote a particular product, brand or kind. This is a set of technologies for building effective communications between the buyer and the product at the sales points.
The main aim of merchandising is to induce the buyer to choose exactly your product among the products of competitors. Thanks to merchandising, the buyer is easier to navigate in the trading floor, to notice the right product, promotional and discount positions. Using merchandising you can manage the demand on sale point, which will increase sales growth.